Identity for a public company in Urbino, Italy

I have designed the logotype for Urbino Servizi in 2008. The company operates as the organiser of events and exhibitions, management of museums, parking places, management of Infopoint, management of public transport services, Municipal Pharmacy and Enel Point (Electric Power Provider).

The idea behind the identity of Urbino Servizi is the result of a photographic experimentation. Modules based on circumference were used to reproduce the lettering in its characteristic features: division and ligatures.The logo was built using modules used to build the lettering and it resembles the arches so commonly occurring in Urbino.